The Levi's Sculpt product range is all about embracing every curve, size and shape, and celebrating your everything. As the lead creative on this project, my approach reflects this sentiment with an airy, effortless visual identity that lauds the female form. Playful, dynamic poses speak to the confidence and flexibility felt while wearing Levi's Sculpt, while white technical type paired with a curvilinear grid represents the tech benefits of the product.
- Project Roles
- Art Director, Designer, Set Designer
- Levi Strauss & Co.
- Adobe Lightroom, Adobe Photoshop, Design, Sketching
- Project Industries
- Advertising, Retail