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SportPesa - Chance: Invented in Africa

Brand spot for Kenyan startup and mobile sports gaming app - SportPesa. In a continent of extreme poverty the idea of hard selling a gambling company is about as appealing as selling cigarettes to toddlers. Thankfully in this campaign we were able to focus on the entrepreneurial spirit of Africans rather gambling.

Project Roles
Art Director, Copywriter
Company
VCCP
Skills
Art Direction, Copywriting, Creative Strategy
Media
Scripted TV
SportPesa - Chance: Invented in Africa