7Now's Day After Superbowl

While everyone plans for the Super Bowl—from brands to fans—no one really plans for the day after. People are hungover, call in sick, and fans of each team are reveling in victory or coping with defeat. We decided that 7-Eleven should own the day after Super Bowl LIII, delivering everything the winners and losers would need to recover from Super Bowl LIII. And to further help the fans of the Patriots and Rams, we’d discount recovery items to a mere 53¢ in honor of LIII.

Project Roles
Creative Director
2D Graphics, Art Direction, Content Strategy, Creative Direction
2D Animations, Illustrations, Social Media Content
7Now's Day After Superbowl