Bose Wireless Launch

Bose took years to develop their wireless products, so they wanted to make sure that launching their products would get attention, especially with their growing young social audience. Using influencers and compelling imagery, we re-introduced the world to the better sound of Bose. #ElevateEveryday The following imagery shows the emotional benefit of Bose's new wireless products, from your daily commute, to getting a little exercise. We used #ElevateEveryday to spread the word about the new launch and built activations with partners, including WeWork, Cannes and Bonnarroo music festival.