SmartStyle's Get Hair Done

SmartStyle was a brand that didn’t have much presence other than the occasional Walmart shopper who’d get a quick cut at their salon, which is located inside Walmart. We were challenged with bringing something fresh to an outdated brand that was in much need of a hair-lift. So we brought them a bright, fun and hard-to-miss rebrand that spoke to their broad audience by showing a modern approach to convenience for the entire family.