Bose FanTracks

Instead of a $5 million TV spot, we decided to introduce an interactive Bose experience for SuperBowl 50, encouraging fans to cheer on their favorite NFL team using the hashtag #LetsHearIt. In turn, we took fans’ tweets using their words and emojis and set them to different genres of music using live bands in Bose's recording studio. Why? Because Bose makes everything sound better. Even 140 characters.