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Mini's Created in a Countryman

The problem is that MINI is perceived as offering only compact cars, even though its biggest model—the MINI Countryman—has more space than its Audi and Mercedes competitors. To solve, we made sure to show creative professionals that the MINI Countryman has enough space to pack their passions. OUR IDEA. Take our audience on a series of larger-than-life adventures, each shot and entirely captured within a MINI Countryman.

Project Roles
Creative Director
Art Direction, Content Strategy, Creative Direction, Creative Strategy
2D Animations, 3D Animations
Mini's Created in a Countryman