Skeuo — rebrand

Skeuo is a menswear fashion brand based in The Netherlands founded by Daniel Arosemena. We created the brand design consisting of a logotype, web, packaging and stationery design.

The logotype is custom-made typography that mimics the concept of “skeuomorphism”, the concept from which the brand name comes. We applied a “skeuomorphism” in the logotype by applying ink-traps without a reason through the custom type.