RUVI Beauty for Good
Boris Oak, founder of EVOLVh hair care, approached us with a new product he'd been working on for several years, one tied to preserving the Amazon rainforest as well as being an outstanding skin care serum. Thousands of acres of rainforest are cut down each year — this sustainably-harvested product would further support local farmers by providing climbing gear so that the bataua palms can be climbed and farmed, rather than cut down for their fruit. We were excited to partner with Boris again and to bring this unique and impactful brand to life.
We derived the brand name RUVI from Peruvian, the source of the serum's powerful key ingredient: bataua oil. The bataua palm leaves provided inspiration for the logo and branding, and we developed a rich and distinctive color palette to evoke a luxurious experience.
The reception has been overwhelmingly positive from the client and all of our partners. We're excited to support RUVI in their goal of delivering half a million dollars of sustainable climbing gear to Peruvian farmers in 2021.
- Project Roles
- Creative Director, Designer
- Art Direction, Brand Strategy, Digital Photography, Packaging Design, Social Media Strategy , Type Design
- Branding, Social Media Content, Websites
- Project Industries