Edge Nomadic Hotel (Visual Identity)
I created the name, concept, and visual identity for a traveling hotel. The hotel compound (made of mobile tiny homes, campers, shipping containers, and quickly fabricated structures) is periodically transported to different location across the globe.
The visual identity blends nostalgic and modern typography and retro colors like mustard, olive green, and tomato orange to create an eccentric yet friendly feel. Staggered headlines throughout the identity echo the staggered logo shape and convey a sense of movement and flexibility.
- Project Roles
- Art Director, Designer
- Adobe Illustrator
- Brand Identity, Branding, Posters
- Project Industries