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Beauty Category Revamp

I lead the research and design of the beauty category for tatacliq marketplace and luxury. I was closely working with and mentoring a junior ui ux desginer and an outsourced Icon designer to created a unified design language for beauty launch. The project was an instant success and we created a completely differentiated beauty experience by addressing unmet user needs.

Project Roles
Product Designer, UI Designer, UX/IA Designer
Company
Tata CLiQ
Skills
Adobe Illustrator, Design, Sketch, Usability Testing, User Behavior Research, User Interviews, User Research
Media
App Design, Brand Guidelines, Customer Journey Map, E-commerce Platforms, Icons, Illustrations, Personas, UI Design, UX Designs, Websites, Wireframes
Project Industries
Beauty, Fashion, Technology
Beauty Category Revamp