Lifetime TV

From executive producer Kim Kardashian, an explosive new beauty competition series for LIFETIME. Each episode features four beauty bloggers going head-to-head to show they have the talent to be the next big name in the beauty world. In the end, only one will get to claim the title of Glam Master. To elevate the glamour of the series throughout the season, our goal was to create a modular on-air/out-of-home visual toolkit. This design approach would also double as an exciting on-air image campaign. The compelling visuals showcase the beauty process in detail with an explosive climax that reveals the show promise of explosive creativity. The new series strutted its way toward record numbers, premiering with a 3.3 household rating and 4.2 million viewers, well above initial projections. Viewership scored high among all major audience demos, including women 18-34 (1.1 million) and adults 18-34 (1.4 million).

Project Roles
Creative Director, Director
A&E Networks
Art Direction, Creative Direction, Directing, Editing, Post-Production
Commercials - Broadcast
Project Industries
Lifetime TV