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Champion Sound

For Intel's Consumer Refresh Campaign to upgrade your PC we wanted to connect with a larger audience than just the typical PC buyers. We came up with a mini artist series where we paired influential content creator Metro Boomin’ and our TV celeb Serena Williams to demonstrate how a new laptop can help “Power Creativity.” We captured the process of Metro Boomin taking the sounds of Serena playing tennis and making a beat out of it, followed by a music video of the finished track. The content lived online and across all social channels.

Project Roles
Art Director, Designer
Company
Intel
Skills
Art Direction, Conceptual, Design
Media
Brand Films, Social Media Content