Champion Sound

For Intel's Consumer Refresh Campaign to upgrade your PC we wanted to connect with a larger audience than just the typical PC buyers. We came up with a mini artist series where we paired influential content creator Metro Boomin’ and our TV celeb Serena Williams to demonstrate how a new laptop can help “Power Creativity.” We captured the process of Metro Boomin taking the sounds of Serena playing tennis and making a beat out of it, followed by a music video of the finished track. The content lived online and across all social channels.

Project Roles
Art Director, Designer
Art Direction, Conceptual, Design
Brand Films, Social Media Content