For Valentine’s Day we launched a micro campaign for the eBay master brand. We romanticized the luxury watch world by tapping into the storytelling format of film noir. Both my writing partner and I were the lead ACD's. We concepted the idea and saw it all the way through production until it went out into the world.
(“A Timeless Love Affair” was shot in the heart of Mexico City to truly make it feel like a timepiece dating back to when wrist watches were popularized, in the 1940s.)