This was the first ad campaign I produced. I was at DDB NY. It was the first time I saw my headlines and art direction out in the real world. The campaign started as a station domination in Times Square and Penn Station put soon picked up steam and took off to become a country-wide brand campaign and launched my career into advertising.
The idea was inspired by the hot miserable summer commute my creative partner and I had to experience commuting to work to the DDB NY office on 59th and Madison. Our misery and pain is what formed the idea of "The Good Part of NY Mornings".
Featured in Luerzer's Int'l Archive Advertising Worldwide Vol.6-2011 and Creativity Online. Tropicana's sales rose 51%. After seeing the success of the advertising, Tropicana extended the campaign across the US.