Mad Fool

Mad Fool is an organization driven by radical curiosity. Part coaching program, part idea lab, part community platform, they exist to empower, raw, untapped creative minds to unleash their best work and most badass selves. Their identity system reflects the genuine wonder, ambition, and creative potential in us all. The brand system utilizes a complementary color palette, flexible typography, and fluid gradient patterns to let creative content really shine. Uplifting and aspirational copywriting inspires and awakens us to imagine a better future for ourselves and for the world. Mad Fool is made by us, for us.

Project Roles
Creative Director, Designer, Strategist
Mad Fool
Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Brand Guidelines, Brand Identity, Logos, Typography
Project Industries
Education, Entertainment, Music
Mad Fool