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NBC NIGHTLY NEWS

Ratings were way down for most trusted news program in America. We needed to make the show more relevant and urgent. We used energetic music, writing and editing to completely alter the brand and make Lester Holt less stodgy and way cooler. It worked. NBC Nightly News is once again the most trusted and watched television news program in America, and in history.

Project Roles
Creative Director, Art Director, Content Producer, Copywriter, Post Producer, Producer, Writer
Company
NBC News
Skills
Art Direction, Brand Management, Broadcast, Celebrity, Color Grading, Commercial, Content Strategy, Content Writing, Copywriting, Editing, Producing, Scripting, Language: English, Marketing Strategy, Mixed Media, Music, Proofreading, Radio, Social, Type Design, Voice Acting
Media
Art, Brand Guidelines, Brand Identity, Commercials - Broadcast, Commercials - Radio, Commercials - Video, Articles, Billboards, Branded Content, Film Editing, Magazines, Manifestos, Social Media Content, Social Media Copy, Sound Mixing, Taglines, Television, Title Cards
Project Industries
Advertising, Education, Entertainment, Media
NBC NIGHTLY NEWS
NBC NIGHTLY NEWS
NBC NIGHTLY NEWS
NBC NIGHTLY NEWS
NBC NIGHTLY NEWS
Collaborators