Beautiful Cookware

How to brand a new line of cookware meant to spark joy in not just its use but also product design? Beautiful Cookware is all about making cooking easier and sparking joy for home chefs. Its products feature contemporary and minimal design united with modern technologies, such as touch screens. The visual identity reflects the union of good design and technology by pairing a bespoke serif-based wordmark with elements such as messaging in rounded rectangles along with icons and monospace typography that serve to reflect the language of tech.

Completed at Base Design