Hastings Architecture

How to brand an architecture firm that places equal focus on its portfolio (built projects) and its practice (people, ideas and process)? Embrace the duality! The visual identity references the building process itself, as component parts come together to form a greater whole. Additionally, the visual language mirrors the personality of the Hastings team: rigorous and precise, yet also approachable and warm. The digital experience, designed to stand apart from the sea of sameness within the category, conveys the idea that portfolio and practice are intrinsically connected and shouldn’t be viewed in isolation.

Competed at Base Design