International Fund for Animal Welfare

IFAW, the International Fund for Animal Welfare, has worked for over 50 years to help animals around the world. However, with an aging donor base and an overall lack of name recognition, it needed a change. The brand idea: act like a partner, focus on the how — IFAW’s talented people and their work. A renewed brand strategy, with a vision of ‘animals and people thriving together’ is coupled with a direct mission of ‘fresh thinking and bold action for animals, people and the place we call home.’ This robust strategy is reflected in a visual identity that is all about communication, action, and progress.

Completed at Base Design