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Miller Shotgun Draft

Miller asked if we could modernize its brand Miller Genuine Draft (MGD) and draw the attention of millennials. What better way than to give these party lovers a fun (and efficient!) way to get the ball rolling?

Project Roles
Art Director, Copywriter
Company
SVA
Skills
Art Direction, Copywriting
Media
Advertising, Product Designs
Project Industries
Advertising
Miller Shotgun Draft