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Giving wood-cladding superpowers – Superwood

How do you take an unknown sawmill with a revolutionary product and turn it into the market- leader in a low-preference market in no time? Easy. By doing what noone had done before; taking ownership of the category itself, starting with defining a new brand purpose focused entirely on sustainability. Add a cheeky brand name that reflects the unique product abilities and back it up with unforgettable brand mascots in the form of two loveable Norwegian wood-enthusiasts. Now combine that with a carefully crafted launch-strategy including TV, social media, world-class digital and in-store brand experiences, and neither consumers or retailers are left any choice but to think of Superwood® when it comes to wood-cladding.

Project Roles
Art Director, Content Strategist, Copywriter, Creative Director, Strategist, Writer
Happy & Co.
Art Direction, Brand Strategy, Commercial, Consulting, Content, Copywriting, Creative Direction, Creative Strategy, Film, Scripting, TV
Advertising, Brand Films, Branding, Commercials - Broadcast, Commercials - Video, Social Media Content, Social Media Copy, Viral Films
Project Industries
Advertising, B2B, Packaged Goods, Retail