CHALLENGE: Chocolate Milk was villainized as a sugary kids drink when America grew more concerned about childhood obesity. How do you change that perception to help people understand chocolate milk’s health benefits?
SOLUTION: Tap into the truth that elite athletes turn to chocolate milk to help them refuel after a workout and shine a light on the unique protein:carb ratio to position it as a go-to sports drink.
I was Executive Creative Director supervising the development of this work.
- Project Roles
- Copywriter, Creative Director
- got milk
- Creative Direction
- Commercials - Broadcast, Commercials - Video
- Project Industries