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Chocolate Milk

CHALLENGE: Chocolate Milk was villainized as a sugary kids drink when America grew more concerned about childhood obesity. How do you change that perception to help people understand chocolate milk’s health benefits? SOLUTION: Tap into the truth that elite athletes turn to chocolate milk to help them refuel after a workout and shine a light on the unique protein:carb ratio to position it as a go-to sports drink. I was Executive Creative Director supervising the development of this work.

Project Roles
Copywriter, Creative Director
Company
got milk
Skills
Creative Direction
Media
Commercials - Broadcast, Commercials - Video
Project Industries
Beverage
Chocolate Milk
Collaborators