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Amaro | Cross Collection

Campain for Amaro at Soko Role: Creative Art Director & Motion Designer Recognitions: CCSP Silver - 2020 - Digital/Games Bronze - 2020 - Fashion Fashion brands have always looked for the next trends in the streets. But when people had to stay at home, where did the fashion go? In 2020, it went to Animal Crossing. One of the biggest fevers of the pandemic year, the game has a community of thousands of users who are daily carrying out various tasks: including producing their own garments. It was in this virtual place that Amaro took its virtual model - Mara - to create it's own island, interact with the community of gamers and seek out new trends for CROSS COLLECTION. As a result, Amaro's fashion design team brought the virtually planned garments to life and 29 pieces were created from the virtual reality to be bought in the material world.

Project Roles
Art Director, Motion Designer
Company
Amaro
Skills
Art Direction, Design, Motion
Media
Fashion Designs, Games - Console, Motion Graphics
Project Industries
Advertising, Fashion, Gaming
Amaro | Cross Collection
Amaro | Cross Collection
Amaro | Cross Collection
Amaro | Cross Collection
Amaro | Cross Collection