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Aunt Bertha branding

Re-branding, strategy and redesign to prepare the country's first and only open access social care network for rapid growth. The new brand communicates the company's expertise and trustworthiness without sacrificing warmth and caring. The brand has enabled Aunt Bertha to expand, connecting more people seeking help with programs that serve them, while supporting those programs with referral and case management tools.

Project Roles
Art Director, Creative Director, Marketer, Strategist
Company
In-House International
Skills
Art Direction, Brand Management, Brand Strategy, Creative Direction, Creative Research, Creative Strategy, Research
Media
Brand Guidelines, Brand Identity, Branding, Customer Journey Map, Data Visualization, Logos, Treatments, User Journeys, Websites
Project Industries
B2B, Health/Pharma, Non-Profit, Technology
Aunt Bertha branding
Aunt Bertha branding
Aunt Bertha branding
Aunt Bertha branding