Aunt Bertha branding
Re-branding, strategy and redesign to prepare the country's first and only open access social care network for rapid growth. The new brand communicates the company's expertise and trustworthiness without sacrificing warmth and caring.
The brand has enabled Aunt Bertha to expand, connecting more people seeking help with programs that serve them, while supporting those programs with referral and case management tools.
- Project Roles
- Art Director, Creative Director, Marketer, Strategist
- In-House International
- Art Direction, Brand Management, Brand Strategy, Creative Direction, Creative Research, Creative Strategy, Research
- Brand Guidelines, Brand Identity, Branding, Customer Journey Map, Data Visualization, Logos, Treatments, User Journeys, Websites
- Project Industries
- B2B, Health/Pharma, Non-Profit, Technology