Got Milk? Super Bowl commercial
I wrote this Super Bowl spot starring The Rock, which was ranked in the Top 10 on USA Today's Ad Meter. It was a long creative development process, including copy testing a script starring a different celebrity. Once the realities of budgets and celebrity availabilities set in, there was a quick whirlwind of rewrites. In the end, finishing a spot about the protein in Milk with The Rock's enormous bicep made the point nicely.
- Project Roles
- got milk?
- Commercials - Broadcast, Commercials - Video
- Project Industries