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Got Milk? Super Bowl commercial

I wrote this Super Bowl spot starring The Rock, which was ranked in the Top 10 on USA Today's Ad Meter. It was a long creative development process, including copy testing a script starring a different celebrity. Once the realities of budgets and celebrity availabilities set in, there was a quick whirlwind of rewrites. In the end, finishing a spot about the protein in Milk with The Rock's enormous bicep made the point nicely.

Project Roles
Copywriter
Company
got milk?
Skills
Copywriting
Media
Commercials - Broadcast, Commercials - Video
Project Industries
Beverage
Got Milk? Super Bowl commercial
Collaborators