LEGO® Star Wars — Force Builder

At North Kingdom, we worked in close collaboration with LEGO and the LEGO Star Wars team to concept the Force Builder. An app experience where kids “Find Their Force" through creative digital building. During an intensive discovery phase, we set out to create a brand experience that captures the Star Wars ever-expanding universe in one single place. We came up with an experience where kids get to learn about the saga, meet characters and explore the powers of the force; all the while harnessing the same creativity kids use when playing with their physical LEGOs.