Impossible™ — Earth. A Love Story.

Impossible Foods has an incredibly ambitious mission — to end mass meat production and help save the planet. We wanted to make everyone aware of the brand’s vision, but we realized that so much of the cultural conversation was around last resort solutions to the climate crisis, like trying to get us to Mars. People were so obsessed with another planet that they forgot there’s no place like home. To remind people, we created a campaign that made people fall back in love with Earth.

Project Roles
Art Director
Impossible Foods
Art Direction, Conceptual, Creative Strategy
Campaigns, Film/TV Credits
Project Industries
Advertising, Packaged Goods, Restaurant
Impossible™ — Earth. A Love Story.