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Impossible™ — Cheat On Beef
Most people might not be ready to give up their longterm relationship with beef. But we knew, that if they had a little romance with Impossible’s plant-based alternatives, they might reconsider their current commitment. So in this tongue in cheek campaign we dared them to be a bit naughty and cheat on beef. And who knows where it will lead.
- Project Roles
- Art Director
- Company
- Impossible Foods
- Skills
- Conceptual
- Media
- Posters, Retail Designs
- Project Industries
- Advertising, Restaurant, Retail
