Impossible™ — Cheat On Beef

Most people might not be ready to give up their longterm relationship with beef. But we knew, that if they had a little romance with Impossible’s plant-based alternatives, they might reconsider their current commitment. So in this tongue in cheek campaign we dared them to be a bit naughty and cheat on beef. And who knows where it will lead.

Project Roles
Art Director
Impossible Foods
Posters, Retail Designs
Project Industries
Advertising, Restaurant, Retail
Impossible™ — Cheat On Beef