The world talks to women over 50 like they’ve somehow become a person of the past vs. a person of the future. Make Your Self is a rallying cry for women to commit to themselves, at every age. It was created as a brand platform for health technology company, Ritual, to show that they support women from the inside through every life stage. We introduced the message with a campaign that launched on Women’s Equality Day with the message that every woman who makes themselves is part of pushing the boundaries of all women forward. The campaign and ongoing content lifts the voices of scientists, chefs, musicians, writers, pro athletes, moms and founders who talk about what self-determination means to them on a daily basis.