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Sauce Boyz
Helped conceptualized Eladio Carrión’s first trap album. With the help of the creative team of Buena Vibra Group and Diptongo Media Group, we created the universe of Sauce Boyz; a highly fresh and illustrated visual approach for the concept of the album, without the classic urban aesthetic. The launch campaign included album cover, OOH, digital media, social media, YouTube stills, artist merch, and even his own sandwich named after the album.
- Project Roles
- Copywriter, Creative Director
- Company
- Buena Vibra Group
- Skills
- Conceptual, Content Strategy, Content Writing, Copywriting, Creative Direction, E-Commerce
- Media
- Brand Identity, Branding, Commercials - Video, Illustrations, Products - Digital, Social Media Content
- Project Industries
- Advertising, Entertainment, Music
