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Brand Voice Specialist + Copywriter

Sandy the Beach doll is a unique toy with the mission to create, and expand, a market for a one-of-a-kind feminine doll that is custom-made for beach play. The Sandy team approached me in order to help guide them through a brand voice evolution in preparation for a re-launch; with the goal to capture their product's modern individuality with a mix of voice, aesthetic and positioning. I singularly created, developed and refined the Sandy the Beach Doll brand voice. Each messaging pillar was styled to elicit an elevated feel while remaining simple (and fun!) enough to be accessible to the everyday family. I ensured to differentiate the brand by infusing a youthful spirit that was characteristic of the product, yet different from the average toy in the market. The result is a robust verbal system that speaks to not only the buyer (parents), but children too.

Project Roles
Content Strategist, Copywriter, Editor (Brand/Content)
Company
Sandy the Beach Doll
Skills
Brand Strategy, Content Strategy, Copywriting
Media
Brand Guidelines, Brand Identity, Branded Content, Branding, Websites
Project Industries
Packaged Goods
Brand Voice Specialist + Copywriter
Brand Voice Specialist + Copywriter
Brand Voice Specialist + Copywriter
Brand Voice Specialist + Copywriter
Brand Voice Specialist + Copywriter
Brand Voice Specialist + Copywriter
Brand Voice Specialist + Copywriter