I help build a bank from the ground up, that changed how millennials bank.
Banks are one of the few service providers that are necessary throughout a consumer’s entire life. Digitally-native millennials expect banks to act as their partner, and when they don’t, their patience wears thin. In a sense, they see banks as a necessary evil and want an institution that understands their individual needs, capable of simplifying financial decisions.
Bradesco, one of the largest banks in Brazil, wanted to transform its banking capabilities to appeal to the nearly 60 million millenials living in Brazil.
Rather than giving the existing bank a facelift, this was an opportunity for a complete transformation of the old banking model.
- Project Roles
- Copywriter, Creative Director
- Brand Strategy, Conceptual, Copywriting
- Advertising, Brand Identity
- Project Industries