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Love Has No Labels

The Love Cam began as a live stunt at the 2017 NFL Pro Bowl in Orlando, one of America’s biggest sporting events. 60,000 live fans turned into millions, with a film of the stunt that we released online for Valentine’s Day. Our message of love quickly spread through culture, starting a conversation about bias, and what love looks like in America. So much so, that we are rolling out Love Cam partnerships with every major sports league in America (NFL, NBA, NHL, MLS) to transform their Kiss Cams into Love Cams. As a consequence, we didn’t just insert our message into culture, we changed culture. By partnering with the NFL (known for having more traditional and conservative fans), we were able to appeal to both right and left winged media and viewers: with our message of love being a featured story by the likes of Fox TV and Breitbart News Network, all the way to the New York Times, USA Today, Huffington Post and even Ellen DeGeneres.

Project Roles
Copywriter
Company
RGA
Skills
Conceptual, Copywriting
Media
Experimental Films
Project Industries
Advertising
Love Has No Labels