artworld came to us looking for assistance on an idea they had - a social network for the art world. Unsure of their product and branding strategy, we assisted artworld through a series of workshops that included nailing down things like who they are as a brand as well as what their key vision was. We discussed the ever changing landscape of the art world including data around how many galleries around the world are closing to how those with gallery representation seems to be rather slim and difficult to obtain. We also conducted a round of interviews of Artists, Gallerists, Collectors, and Curators to gain more insight into the pros and cons of the current art world as well as how this network may or may not help it. The initial result was a product canvas pinpointing a holistic vision of creating a trusted digital venue for artists and other art professionals to connect and meet. Through over a year of persistence, testing, research, rebranding, and interaction and visual design exploring, we were able to create a strategically sound, visually pleasing, and fully functioning MVP for the group to test.