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Sumday

Design and art direction for Sumday, a product from BNY Mellon that helps the everyday person to invest. Working with the client in-house an agile process was used to create the product design. My role involved working on the naming of the product, creating the logo and branding system, and art directing and designing launch materials, while collaborating with the product designer on the brand's digital extension.

Project Roles
Art Director, Designer
Company
BNY mellon
Skills
Design
Media
Advertising, Brand Guidelines, Branded Content
Project Industries
Finance
Sumday
Sumday
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Sumday
Sumday
Sumday
Sumday
Sumday