We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
Know Your Girls: Get In Formation, Get Information

In partnership with the Ad Council and Susan G. Komen Foundation, we launched “Get In Formation, Get Information” for Know Your Girls around Breast Cancer Awareness Month; a campaign aiming to reduce current breast cancer deaths in the U.S. by 50% in 10 years (2026) through health equity for underserved communities. To spur engagement and awareness, our team launched a digital campaign speaking directly to black women, inviting the sisterhood to take charge of their breast health through educational tools and information that promote early detection. Through social content, influencers and a partnership with GIPHY, we got people talking and sharing stories about their girls. In just one month, we drove more than 8 million impressions across social and through our GIPHY partnership, more than 25,000 website visits and a 3000% increase in engagements on social.

Project Roles
Content Strategist, Creative Director
Company
Praytell
Skills
Creative Direction, Creative Research, Creative Strategy
Media
GIFs, Motion Graphics, Social Media Content, Social Media Copy, Visual Designs, Websites
Project Industries
Health/Pharma, Non-Profit
Know Your Girls: Get In Formation, Get Information
Know Your Girls: Get In Formation, Get Information
Know Your Girls: Get In Formation, Get Information
Know Your Girls: Get In Formation, Get Information
Know Your Girls: Get In Formation, Get Information