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#OvaryAct

Ovarian cancer has the lowest survival rate of all female cancers, yet it’s misunderstood and underfunded. It’s something we think only impacts older generations, when reality shows that’s not the case. Tesaro was uniquely positioned through its relationship with advocacy groups and patients to drive category awareness and action. During Ovarian Cancer Awareness Month, we created an "I’ve seen that everywhere feeling" by activating voices through a call to #OvaryAct using the universal language of GIFs.

Project Roles
Creative Director, Strategist
Company
intouch
Skills
Conceptual, Creative Strategy
Media
GIFs, Social Media Content, Social Media Copy, Websites
Project Industries
Health/Pharma
#OvaryAct