Ovarian cancer has the lowest survival rate of all female cancers, yet it’s misunderstood and underfunded. It’s something we think only impacts older generations, when reality shows that’s not the case.
Tesaro was uniquely positioned through its relationship with advocacy groups and patients to drive category awareness and action.
During Ovarian Cancer Awareness Month, we created an "I’ve seen that everywhere feeling" by activating voices through a call to #OvaryAct using the universal language of GIFs.
- Project Roles
- Creative Director, Strategist
- Conceptual, Creative Strategy
- GIFs, Social Media Content, Social Media Copy, Websites
- Project Industries