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Adidas Supernova

The starting line is always hard than the finish line. We were tasked with launching a new women’s running shoe for Adidas. We created this based off of the insight that sometimes running can seem unaccessible and intimidating, so women feel put off starting. We decided to create a film that acknowledged this and brought the looming starting line to life.

Project Roles
Copywriter
Company
Studio Lore
Skills
Conceptual, Copywriting, Creative Direction
Media
Commercials - Video
Project Industries
Advertising
Adidas Supernova