We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
RealiTeas

The holiday season can be wonderful of course, but it can also be, well, a lot. We could all use a little more relaxation, a little less stress, or a little more energy. Fortunately, that’s exactly what Lipton had in mind when they created their Wellness range of herbal teas. To promote the Wellness line during the holidays, we changed their names to reflect how they can help during the holidays. We called them Lipton RealiTeas, promoted them on social and digital platforms, and gave them away on the Lipton website. They sold out. (“Dealing With Relatives,” a.k.a. Lipton Stress Therapy Herbal Supplement, was particularly popular, for some reason.)

Project Roles
Art Director, Designer
Company
Lipton Tea
Skills
Adobe Illustrator, Adobe InDesign, Art Direction, Conceptual
Media
Packaging
Project Industries
Beverage, Packaged Goods
RealiTeas
RealiTeas
RealiTeas