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Calathea

Visual design and art direction for an online plant and pot store that started in pandemic times. An affordable, friendly, neighborhood store that almost anyone can go in and find something to buy, or at least some plant advice. A young, vibrant brand looking for an earthy, vintage aesthetic while remaining contemporary. A brand with soul and history looking to brighten up homes.

Project Roles
Creative Director, Designer, Editor (Brand/Content)
Skills
Adobe Illustrator, Brand Strategy, Copywriting, Social Media Strategy
Media
Brand Identity, Branded Content, Branding, Social Media Content, Social Media Copy
Project Industries
Retail
Calathea
Calathea
Calathea
Calathea
Calathea
Calathea
Calathea