Bwin - '#Black vs Yellow'

A branded short film/commercial for the Austrian online betting portal, Bwin. It was presented as a thrilling sequence from an action film - a high speed race between twin brothers driving a black car and a yellow car. Part one of the film ended before the conclusion, and was designed to hook Bwin’s core audience of gamers and sports bettors. Wowing them with the action and characters and driving them to Bwin’s site to gather additional details to inform a complimentary wager on the winner. Part two revealed the winning car. Those viewers who chose correctly were rewarded with free credits on the site.

My role on the project was to collaborate with the director to develop and write the characters, tone, structure and action sequences from the ground up. The director then shot the short film in Thailand.