Youtube creators, Carly and Erin, came to Fanjoy to explore a clothing brand combining their shared love of Y2K fashion, unabashed girly style, and genuine self expressions. Carly and Erin (C and E) already had a name in mind, and in the spirit of these besties, I partnered with my bestie and fellow Fanjoy designer, Emily Schwartz, to create a sugary sweet brand that won’t go stale.