Snuggle Serenades

Whether you think he's cute or creepy, most of us remember Snuggle from his TV ads in the 80s and 90s. But what the fabric softener brand hadn't done was translate that nostalgia to the Internets in any meaningful way. So with the blessing of Bill Medley we made some interactive music videos to celebrate the snuggliest day of the year. Client goals were shattered before February even started, and the campaign generated 600% more engagement than past Valentine’s campaigns. As seen on: AdWeek The Drum Little Black Book Creative Pool CGW D Show Awards - Best of Digital Media

Project Roles
Art Director
Campbell Ewald
Adobe Premiere Pro, After Effects, Art Direction, Commercial, Design, Digital, Film, Interactive, Music, Social
Interactive Videos
Project Industries
Packaged Goods