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CAPTAIN LAYS & FRIENDS - FORTNITE CHARACTERS

Lay’s is internationally known for their laundry list of vibrant and tantalizing flavors. Fortnite is internationally known for its laundry list of eccentric and outlandish characters. To promote six new Lay’s flavors launching across Egypt and Saudi, we created a group of prototype characters to showcase the personality and flavor of each new product for the upcoming season of Fortnite.

Project Roles
Art Director, Creative Director, Designer, Illustrator, Strategist
Company
M&C Saatchi
Skills
2D, 3D, Adobe Illustrator, Adobe Photoshop, Art Direction, Calligraphy, Print
Media
3D Animations, Advertising, Art
Project Industries
Advertising, Entertainment
CAPTAIN LAYS & FRIENDS - FORTNITE CHARACTERS