The objective of the project was to create a cleaning product line with varied packaging sizes and shapes. Petmate is an international pet supply company committed to providing fun, trusted, quality products to enhance the lives of pets and their families. The brand utilizes eco-friendly manufacturing techniques to ensure that pets and their families have a beautiful world to play in. To translate this philosophy, using typography, color coding along with the new playful logo, the story, and quality of the products are translated through a familiar and welcoming retro direction.