Sincerely Rape Culture
My group and I were tasked with making sexual assault a problem men could talk about with one another. We were working with the initiative #IWillSpeakUp that encourages men to be apart of the conversation. With a presence on social media, on subway walls, and in people’s hands, our plan to bring awareness to sexual violence will start important conversations. By branding ourselves as the perpetrators, our ads will make a greater impact on viewers. This kind of toxic language is what many are used to hearing, but not used to seeing in such a broadcasted manner. Sincerely, Rape Culture holds a mirror to those that partake in rape culture, knowingly or unknowingly. Many do not realize that victim blaming is a huge part of this massive problem. Our ads prompt viewers to reflect on their own lives, without realizing it.
- Project Roles
- Art Director
- Adobe Illustrator, Adobe Photoshop
- Advertising, Social Media Content
- Project Industries