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Mentes

Healing through bonds and connections Mental health is one of the biggest concerns of today's society. Diseases and psychological disorders are increasingly being discussed due to current scenarios and the search for professionals in this area is increasing. A treatment of mental illness is usually time-consuming and requires, from both the patient and the doctor, a connection between the two central elements: the doctor and the patient. Based on this, we create a visual identity focused on connection, well-being and trust. The mind and its connectioons To connect is to live. Human evolution was only possible by making connections with those of its kind. The search for connection is what often leads a person to become a psychiatric patient and it is what leads him to be cured. Therefore, this element was used to create the brand symbol, also connecting with the visual identity as a whole. Connection explored in several elements. Created with lines that connect, the symbol aims to easily identify the company, so a symbol was created that represented the space and that helped to situate the company within its niche. A connection was created between the symbology of the brain, locating the company in its midst, a speech bubble, focusing on communication between patient and professional. These elements form the connection that we go through with the brand.

Project Roles
Art Director, Creative Director, Designer, Strategist, UI Designer
Company
Mentes
Skills
2D Graphics, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Brand Strategy, Creative Direction, Creative Strategy
Media
Brand Guidelines, Brand Identity, Branding
Project Industries
Health/Pharma
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