Baskin Robbins + Netflix

In July 2019, we turned the Baskin-Robbins brand into Scoops Ahoy, the ice cream parlor from Stranger Things 3. Then we created Operation Scoop Snoop, an ARG that featured over 160 pages of new Stranger Things storyline, and could only be played using 1980s technology. The result was the best summer in Baskin-Robbins’ history, and a lasting sales increase that helped them turn a profit during the brutal year of 2020.
ROLE: Group Creative Director, Writer
Nominated for 2020 Interactive EMMY
2x AICP NEXT Winner, 5x Nominee
2x WEBBY Winner, 4x Nominee
2x Gold ANDY Winner
2x Clio Winner