Bioactive Rose Gommage Product Launch Campaign

Art directed, shot & retouched the launch campaign for Odacité's new skincare product, Bioactive Rose Gommage. The biggest objective with this project was selling the experience the customer would have with the product, particularly highlighting the scent, texture and end result. To achieve this, I focused a lot on texture and color, which paid off seeing as within a month it became the brand's top product.